Why Women’s ADV Riding is Exploding in 2025

Hold onto your handlebars (okay, actually, don’t – balance, not death grip, remember?), because what’s happening in the women’s ADV riding world right now isn’t just evolution – it’s a full-throttle revolution. Women aren’t just joining the ADV scene; we’re transforming it from the ground up, and the numbers are as wild as a single-track in the Andes.

Picture this: from gear companies finally competing to create women-specific protection (that actually fits!), to female-owned adventure businesses popping up faster than GoPro mount options, to a community that’s growing more diverse than a rally roadbook – the women’s ADV riding scene in 2025 is hitting its power band, and we’re not backing off the throttle.

Over 20% of motorcycle owners are now women (up from a measly 8% in 1998), gear manufacturers are finally realizing that “shrink it and pink it” belongs in the same category as floppy disks and carburetor jets (aka the past), and female adventure riding influencers are multiplying faster than your bike’s maintenance schedule reminders.

If that doesn’t make you want to wheelie with joy (or at least rev your engine with fierce satisfaction), we don’t know what will. Because this isn’t just about statistics – it’s about a seismic shift in the adventure riding world, and you – yes, you – are part of it.

The Numbers Don’t Lie (But They Do Make Us Dance)

The female motorcycle market has taken off like a perfectly tuned adventure bike hitting the sweet spot in fifth gear. Remember 1998? Yeah, that prehistoric time when women made up a mere 8% of motorcycle owners. Fast forward to 2025, and we’ve blown past that milestone like it was a slow-moving RV on a mountain pass, with women now representing over 20% of all motorcycle owners.

North America is leading this charge with a whopping 35% market share in women’s riding gear (hello, actually having gear that fits!), while Europe follows close behind at 30%. But here’s the thing – these aren’t just numbers on a spreadsheet. These statistics represent thousands of women discovering that adventure doesn’t come with a gender label, and that dirt roads are equal opportunity providers of both thrills and occasional spills.

The Women’s ADV Riding Gear Revolution (Finally!)

Remember the days of buying bulky men’s gear, because women’s ADV gear just wasn’t available? Agreed –  we’d rather not either. 2025 has brought us something revolutionary: not just women-specific motorcycle gear that actually works for women’s bodies, but gear companies finally competing with each other to offer us more options, more protection, more color schemes, and just… more.

Take Leatt’s new Multi Tour and Flow Tour lines – they’re not just smaller versions of men’s gear, but completely reimagined pieces with Leatt’s signature obsession over quality, AA-rated protection that actually fits human bodies that happen to be female. Plus, it’s not just about one model for all seasons now – Multi Tour is your heavy-duty, all-round ADV jacket and pants that will serve for long-distance riding and world-travel expeditions, while Flow Tour is all about comfort and safety in hot weather, ideal for weekend adventures and summer riders. And, both product lines look badass, too.

But it’s not just Leatt – manufacturers across the board are finally getting it. Klim’s just come out with Sedona and Rebelle lines – in addition to their legendary Artemis kit, they’re now offering more diverse adventure and dual sport gear for women riders. Rev’It! has stepped up, too, with their 5 H2O jacket and pant series looking solid, while their Tornado H4O line, at first glance, seems like a decent mesh-based version of light ADV gear.

More and more, we’re seeing technical gear for women that accommodates different body shapes while maintaining all the protection and functionality we need. No more choosing between safety and comfort – we can have both, thank you very much. Though as a personal note from us, while the manufacturers are doing their part, we reckon dealerships should have more women’s ADV riding gear in stock. Yes, we love shopping online, but we’d love to actually try that gear on first.

Who’s with us on this one?

The New Wave of Dirt Queens: Female ADV Influencers Taking Over

If you’ve been anywhere near social media lately (and let’s face it, who hasn’t been?), you’ve probably noticed that female ADV influencers are absolutely crushing it. We’ve got the OGs like Kinga “On Her Bike” Tanajewska and Itchy Boots who have continued to blaze the trail for years, showing us that world travel on two wheels isn’t just a man’s game.

But what’s really exciting is the new generation joining the ranks – like Runa Grydeland, making her Husqvarna Norden 901 dance through Norwegian landscapes while building a massive Insta following. Or Julie Hauser, turning her Honda Africa Twin adventures into comedy gold on Instagram (because who said adventure riding can’t be hilarious?).

Or Henriette “For the Love of Wheels” Thimm, keeping it raw and real with zero pretense and maximum authenticity.

And that’s just few names among a steadily growing community, which we’re seriously stoked about.

The Women’s ADV Riding Community That Could (And Did)

Speaking of community… Here’s where it gets really good: this isn’t just about individual riders anymore. Adventure motorcycle training programs specifically designed for women are popping up faster than chain maintenance reminders. We’re seeing:

• Women-only skills workshops (because sometimes you just want to ask questions without that one guy mansplaining countersteering)

• Female-led adventure tours (where detours for epic photos aren’t considered time-wasting and “I want to try that gnarly section again” is always a valid request) – from Big Little Rides and Motobirds offering women-only adventure bike tours around the world to dirt training badasses like Dirtastic, we finally have more options (and, frankly, more fun)

• Online communities where women adventure riders are met with support instead of judgment

The beauty of this evolving women’s motorcycle community isn’t just in the numbers – it’s in the stories we’re creating together.

Every time a woman signs up for her first dirt skills workshop or goes on a tour, every time an experienced rider mentors a newbie, and every time someone posts their first “I dropped my bike but I picked it up ALL BY MYSELF while exploring Morocco!” victory in an online group, we’re building something bigger than ourselves. We’re not just riding motorcycles – we’re creating a legacy of support, skill-sharing, and pure, unfiltered adventure stoke that will inspire the next generation of women riders.

And the best part? There’s always room for one more in this dirt-loving sisterhood. Whether you’re a seasoned globe-trotter or still figuring out which end of the bike goes forward, you’ve got a whole community of women ready to cheer you on, pick you up (literally and figuratively), and maybe share some trail snacks along the way.

Why Now?

It’s the perfect storm, really. Social media has shown us what’s possible, gear manufacturers have (finally) stepped up their game, and the old stereotypes about who can ride adventure bikes are being crushed under our TKC 80s.

But it’s not just dreamy Insta reels or influencer fame: the numbers tell a story that’s more exciting than a perfectly executed river crossing. The global adventure tourism market is projected to hit $2 trillion by 2032, and women are leading this charge.

Let’s break down why 2025 is our moment:

• Solo Female Travel Explosion: Women now make up 71% of all solo travelers (Virtuoso’s latest report). That’s not just a trend – it’s a revolution, and we’re joining it on two wheels.

• Adventure Tourism Growth: The sector is expanding at a whopping 15.2% annually from 2024 onwards.
• Economic Empowerment: More women are investing in their own adventures, with 45% expressing interest in solo travel (up 8% from 2024).

But here’s what makes the motorcycle segment particularly exciting: we’re not just following the trend – we’re amplifying it. With gear manufacturers finally seeing our potential, training programs specifically designed for women riders, and a community that’s more supportive than your favorite suspension setup, the barriers to entry are dropping faster than a GS on a banana peel.

This isn’t just a passing trend – it’s a fundamental shift in how women approach adventure, independence, and two-wheeled freedom, and the industry isn’t just responding – it’s being transformed. Whether you’re a seasoned rider or just starting to feel the pull of those unpaved roads, there’s never been a better time to be a woman in the ADV world.

The Crystal Ball Says…

Looking ahead (always look where you want to go, right?) into our metaphorical crystal ball (which, let’s be honest, is probably covered in mud from our last adventure), the future is looking brighter than a high-beam LED on a dark trail. Industry experts predict the women’s riding gear market will nearly double by 2033, hitting $3.5B – that’s billion with a B, as in “Bring it on!”

But this isn’t just about market numbers (though they’re almost as cool as a perfectly executed hill start). We’re witnessing a fundamental shift in how adventure riding is perceived, practiced, and perfected. It’s like that moment when you finally nail a technical section you’ve been practicing – suddenly, everything clicks.

So what’s on the horizon? Grab your GPS, because we’re mapping out the future:

• Manufacturers are finally getting the memo faster than a quick-shift transmission. We’re seeing companies like Leatt leading the charge with their Multi Tour and Flow Tour lines – actual gear designed for actual women who actually ride (revolutionary, we know). But this is just the beginning: more brands are realizing that “unisex” is about as useful as a chocolate kickstand.

• Training programs are evolving faster than your excuses for not practicing slow-speed maneuvers. Women-focused training isn’t just a marketing gimmick anymore – it’s becoming more and more popular. Because let’s face it, sometimes you just want to learn without That Guy™ explaining how he could totally handle your bike better because he once read the entire ADV Rider South America thread from 2010 (but hasn’t left his garage).

• Female riders aren’t just influencing product development – we’re driving it. From adventure bikes with adjustable ergonomics to gear that actually fits real human bodies, our voices are being heard louder than a straight-piped enduro (though significantly less annoying).
• The women’s motorcycle community continues to grow like your wish list on the Revzilla website. But unlike that wish list, this growth is actually happening. From social media influencers showing us what’s possible, to local riding groups creating spaces for new riders, we’re building something bigger than ourselves.

The Future of Women’s ADV Riding

The future isn’t just female – it’s dirty, determined, and definitely not asking for permission to take up space on the trails. It’s written in mud splatter and told in tales around campfires. It’s in the victory dances after conquering that scary hill climb, and in the helping hands when your bike decides to take a dirt nap.

Whether you’re a seasoned rider with more border crossings than a UN diplomat, or you’re still at that “which one is the clutch again?” stage, you’re not just joining a community – you’re becoming part of a revolution. One that measures success not by the number of miles covered, but by the number of comfort zones shattered.

The trails are calling, and they don’t give a damn about your gender, your bike’s CC’s, or whether you can pronounce “Touratech” correctly. They just want to know one thing: are you ready to write your own adventure? Because with this tribe of dirt-loving, boundary-breaking women riders behind you, there’s no such thing as “not ready enough.” There’s just “start the bike and see what happens.”

Your adventure is waiting. And trust us, with this incredible community of women adventure riders behind you, you’re more ready than you think.